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Designing eLearning that Gains and Keeps Learner Attention

DevLearn 2012 Conference & Expo - November 2, 2012

Dan Myers

Manager of Instructional Design
The Cheesecake Factory

Today's learners are faced with increasingly more distractions - text messages, status updates, phone calls, tweets, and e-mail are constant and not going away. Amid all of these distractions and pressures, people are expected to teach large amounts of content and ensure that learners can remember it and make a behavior change. In many cases, traditional ways of designing eLearning fail to gain and hold the learner's attention when teaching sometimes boring or dry content. It's difficult to justify the time and/or cost of many solutions such as 3-D immersive virtual simulations, quality video, and elaborate branching scenarios.

Participants in this session will learn how to maintain audience attention in several ways ranging from use of video blogs to storytelling. You'll see how to compete with the distractions a learner faces, on a low budget while incorporating solid instructional design principles. The techniques you'll learn in this session are easily transferable to various business models.

In this session, you will learn:

  • How to tie all components of a course together with a single theme
  • Why course templates may be bad for your learners
  • Creative approaches for using intentionally low-budget, low-production-value eLearning
  • How to draw learners into a course and what pushes them away
  • How to make a business case for making your learning fun

Audience:
Intermediate designers, developers, project managers, and managers who want to move their eLearning to the next level of engagement without breaking the budget.

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