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A Case Study of Micro-Blogging for Learning at Qualcomm
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Wednesday November 11, 2009 01:30 PM
B.J. Schone, Qualcomm
John Polaschek, Qualcomm Incorporated
Traditional means of communication such as meetings, phone calls, and e-mail manage to capture a fraction of an organization’s tribal knowledge. However, hallway conversations and other informal discussions typically vanish into the ether. Ideas are lost, and innovation is hindered. New tools such as micro-blogs allow employees to have informal conversations with peers spanning the entire organization. These connections allow employees to learn from each other, and share ideas that may otherwise be lost or forgotten. Qualcomm, a Fortune 500 company, launched a 6-month micro-blogging pilot in May, 2009. The goal of this pilot was to share information, connect employees, and archive tribal knowledge.
This case-study session will describe the pilot, outline the pros and cons of micro-blogging within an organization, and show the impact on the organization. This will be an open look at Qualcomm’s experience, and participants will discover real-world implications of micro-blogging within a global organization.
In this session, you will learn:- How to select a micro-blogging platform
- How to market and communicate micro-blogging to employees
- The challenges and key success factors for implementing micro-blogging
- How to measure the effectiveness of your micro-blogging initiative
Audience:
Novice, intermediate, and advanced designers and developers. No specific knowledge of micro-blogging is required.
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