Posted by mLearnCon StaffCategories: People , Software , Tablet
Apple devices dominate the medical field, but Android doubled its market share, according to a survey of 550,000-plus subscribers to Bulletin Healthcare.
Bulletin Healthcare, a medical news service, examined the reading habits of its 550,000-plus subscribers and found that the vast majority of healthcare professionals are using Apple's iOS-based devices to consume its daily email briefings. Android came in a distant second. Bulletin Healthcare collected its data over a nine-month period between June 1, 2010 and Feb. 28, 2011.
Bulletin Healthcare reported that during the test period, use of mobile devices to access its content swelled by 45%. It concludes that nearly 30% of healthcare professionals are using mobile devices for content consumption, with 70% sticking to desktop computers.
"Combined, the iPhone and iPad grabbed more than 90% share of use in February, while Android saw only 6% use, and other platforms like RIM and Palm barely registered," said Bill Mulderry, president of Bulletin Healthcare, in a statement.
That doesn't mean that Apple's hold on the medical field is absolute. In fact, iPhone use by medical professionals fell from 86% to 79% and use of Android devices double its market share during the test period. iPad use jumped from 8% to 14% during the test period.
Read the full article from InformationWeek here