Published Date: 09/23/2008
 E-LEARNING 2.0
by Steve Wexler, Jane Hart, Tony Karrer, Michele Martin, Mark Oehlert, Sanjay Parker, Brent Schlenker, and Will Thalheimer
People that read the Guild’s 360° Reports on emerging technologies often express the following fears:- The emerging technology will obsolesce what they do now;
- The emerging technology will be difficult to learn;
- It will be difficult to convince colleagues and management that they should embrace the emerging technology; and,
- Not embracing the technology will lead to certain doom.
Our comprehensive research and analysis from industry experts should allay concerns over the first three items. Indeed, the use of traditional classroom instruction is actually *up* from a year ago, so e-Learning 2.0 approaches are not going to replace instructor-lead training or e-Learning 1.0 approaches anytime soon. As for the fourth item, while the language may be somewhat extreme our research shows that organizations that ignore incorporating Web 2.0 approaches for their learning initiatives may be doing so at their own peril (at least according to Guild members’ survey results).
With dedicated e-Learning 2.0 survey data from 1,160 Guild members and learning modality preferences from nearly 3,000 members, Guild Research is able to definitively answer the following questions- Which approaches to learning are growing and which are receding?
- Are younger workers in fact more adept at Web 2.0 tools and technologies and will they demand these approaches be incorporated into learning and performance support?
- Do members that have implemented e-Learning 2.0 approaches report strong results?
- What do Guild members who have implemented e-Learning 2.0 approaches do to ensure success within their organizations?
- How do results in Europe and Asia differ from those in the U.S. and Canada?
- Are your needs and priorities in alignment with your peers that work in similar organizations?
Here are just some of the findings from this report:- E-Learning 2.0 modalities are growing at very fast rates with use of blogs up 20.7% from a year ago, communities of practice up 12.3%, and Wikis up 7.7%.
- 40% of respondents indicate they are making some use of e-Learning 2.0 approaches.
- Over the next 12 months, 70.1% of survey respondents plan to apply more e-Learning 2.0 approaches to their learning endeavors.
- 66% of survey respondents believe that younger workers will demand e-Learning 2.0 approaches to performance support.
- Only 28.1% of members report that their organizations are preparing workers on using Web 2.0 approaches for learning and work.
- Among members working in organizations with 10,000 or more workers, 10.8% cannot access LinkedIn, 26.2% cannot access Gmail, 35.0% cannot access YouTube, and 39.2% cannot access either Facebook or MySpace.
- Among members who have made significant use of e-Learning 2.0 approaches, 60.6% reporting improved learner / user performance.
– An in-depth exploration of Guild member survey responses, broken down by region, industry, and organization size. Use this information to see if your priorities and needs are in alignment with your peers’.
– Comprehensive review of Guild members’ use of various learning approaches and modality trend analysis.
– Brent Schlenker explains that e-Learning 2.0 is not about technology, but rather it’s about people, and specifically, connecting people in meaningful ways. Brent also addresses how social networking enables and empowers workers, versus distracting them.
– Tony Karrer shares his two-point answer and action plan that you can begin putting into place today, even if you are not “going 2.0” right away.
– Michele Martin and Sanjay Parker make the case (and provide you with ammunition) for how e-Learning 2.0 can benefit your organization. Michele and Sanjay cite e-Learning 2.0 success stories as well as document Web 2.0 enterprise adoption and the strong results reported by Guild members that have implement e-Learning 2.0 approaches.
– Mark Oehlert underscores the critical importance of change management in ad-dressing e-Learning 2.0 initiatives as Web 2.0 is not “culturally neutral” and its adoption essentially attacks existing information structures within the organization. Mark also urges Guild members to open their eyes to Web 2.0 initiatives that may already be in their department and/or enterprise as learning professionals are not the only people driving Web 2.0 adoption.
– Jane Hart asserts that learning and development professionals need not only to understand the concepts behind e-Learning 2.0 but also experience Web 2.0 social media tools at first hand in order to be able to advise appropriately on the use and implementation of these tools for learning and performance sup-port. Jane explores Guild members’ own preparedness for tackling e-Learning 2.0 (there were many surprises) and shares insights into her interviews with over a dozen trail-blazing practitioners.
– Will Thalheimer addresses the compound challenges of evaluating the effectiveness of Web 2.0 approaches to learning.
There is simply no other research report that offers you a more comprehensive 360° view of Web 2.0 and learning than this Guild Research 360° Report. In addition, no other research organization can offer you Direct Data Access so you can drill down beyond summary views of the data to get clear answers to all the questions that are relevant to YOUR organization.
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