Content Was Never King: Designing eLearning Solutions for Results

Conference Archive

DevLearn 2019 Conference - October 24, 2019

Cammy Bean

Senior Solutions Consultant

Ashley Reardon

Director of Learning Design

Have you ever been handed a PowerPoint deck and told to go off and build a course? Many organizations tend to begin an eLearning design project leading with their content needs; desired outcomes are merely an afterthought, if they're a thought at all. Unfortunately, whether or not a solution is successful is often left to chance. With so much on the line, who wants to take that gamble? So how can you approach the design process with a more results-focused point of view?

In this session, you'll explore a design approach that we like to think of as "measure twice, cut once"—where you wait to define the learning approach and strategy until after you've spent time identifying the organizational and business results. Once you're clear on the target, you can then undertake a thoughtful content and technology design process to ensure the solution will achieve the behavioral and business goals your organization is after. You’ll discover strategies to help you navigate this results-driven approach. This session is about more than just a five-step process to design (hint: it ain't your grandmother's ADDIE!) You'll also take a close look at tools you can use in your process, including how to articulate the specific business outcomes you want to measure against, define user personas, and use situation mapping to not just get clear on the learning outcomes, but help generate realistic scenarios you can use to create authenticity in your training.

In this session, you will learn:

  • The five steps to help you define a more results-driven learning solution
  • The three parts to a well-stated business outcome that will help you turn business goals into measurable learning outcomes
  • Ways to create and use user personas to better understand the needs of your target learners
  • How to identify and apply the three steps of situation mapping, a modified approach to Cathy Moore's Action Mapping
  • About the six steps of a learning journey and how to use them in designing your overall solution


Designers, managers, senior leaders (directors, VP, CLO, executive, etc.)


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