So, You Wanna Create a Reality-TV Training Video?

Conference Archive

Learning Solutions Conference & Expo 2012 - March 21, 2012

Brent Campbell

Associate Marketing Manager
Green Mountain Coffee Roasters

Laura Fried

Sales Learning Manager
Green Mountain Coffee Roasters

Let’s face it — training videos can come across as having low production quality, poor acting when relying on internal talent, and be downright boring when trying to convey a process, such as overcoming objections in a sales meeting. And, the resulting video can seem staged or contrived. Reality-TV-style training videos make skills or knowledge training fun! The format breaks down the challenge into clear steps. For the viewer, the medium provides a hook — whether an emotional response to a situation, identification with a represented social archetype, or a visual cue to be accessed later on during a task. For the challengers themselves, it provides an “intense” learning experience, far more real than a role play, as it involves preparation for and delivery of a sales call to an actual customer (when possible).

This session will break reality-TV production down into easy-to-follow steps that result in fabulous videos. Participants will learn video production concepts and see scenes from actual training videos, professionally produced reality-TV-style videos used for sales training, valuable behind-the-scenes footage, and interviews with SMEs.

In this session, you will learn:

  • How to manage your project from concept, to scripting, to production
  • How to manage your SMEs as stars
  • How to decide on a video production level and hire the right video production crew
  • How to create a recognizable brand for your training to instill credibility

Audience: No video knowledge required. Participants should have a learning objective in mind that they want to turn into a video.

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