Creating an Adaptive Content Deployment Strategy

Conference Archive

DevLearn 2012 Conference & Expo - October 31, 2012

Mark Varey

Manager, Infrastructure & Development
Canadian Tire Corporation

Sean Wilson

Web Application Developer and Database Administrator
Canadian Tire Corporation

Repeatedly converting from outdated software tools to new ones is a continuous, ongoing, and costly process because of having to migrate a vast amount of content into the new tools. This issue is particularly significant in mid-to-large-scale environments with a large amount of still-relevant eLearning content. When the delivery mechanism becomes obsolete, how do you continue to maintain it and ensure that it is accessible now and in the future while minimizing migration cost?

Participants in this case-study session will learn how The Canadian Tire Corporation set out to address this situation by first creating one centralized content storage repository and then creating multiple tools to deliver content to multiple delivery mechanisms. Canadian Tire built a flexible front-end solution that enabled it to build once and deploy to multiple devices, a desktop delivery mechanism for the public, another for private use, and yet another for many different mobile devices. Their goal is to be able to deliver one source of content into many different streams with minimal work, all online in a cloud-based application.

In this session, you will learn:

  • A long-term strategy with future financial savings
  • How to reduce the high cost of redeploying content for multiple devices
  • A viable exit strategy to the cycle of continuously migrating content to newer technologies.
  • How to get buy-in for a customized content management system

Novice and intermediate project managers, managers, directors, VPs, CLOs, and executives with a few years in the eLearning development environment. This session needs no technical skills.


You do not have access to these files. Please log in or join to download these files.


 Back to Library
Advertise Here

Current Membership


Join The eLearning Guild
Advertise Here

Upcoming Events

Guild Platinum Sponsors

Guild Sponsors

We Proudly Support


Recent Job Postings