Designing for Clarity: Graphic Design Tips for Non-graphic Designers

Conference Archive

Learning Solutions Conference & Expo 2013 - March 14, 2013

Bianca Woods

Sr. Manager of Programming
The eLearning Guild

Good graphic design has the power to catch (and keep) learner interest, clarify difficult concepts, organize materials more effectively, and add a professional polish to your work. But when the graphic design for a learning piece is done poorly you get PowerPoint decks that no one can read on screen, images that don’t match the topic or have been seen a thousand times before, workbook layouts that are impossible to follow, or materials that your learners consider too amateur-looking to take seriously. Bad graphic design can cause all these potential problems.

While there’s no substitute for a trained graphic designer, there are quite a few tricks and tips that can help even the least visually-inclined teacher, instructional designer, manager, or programmer make visual materials that look and function more effectively. In this session you will learn some basic skills and tips that can provide immediate improvements to your work.

In this session, you will learn:

  • How good graphic design can make your learning easier to understand and more interesting to the learner
  • Exactly how bad visual design gets in the way of learning
  • How to choose the most effective font and color schemes
  • How to create efficient text and image alignment and arrangement that doesn’t get in the way of what you’re trying to teach
  • How to use budget-friendly services and software you already own to find and create images that enhance your learning

Audience:
Novice designers, developers, and managers with a basic knowledge of Microsoft Office.

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