KEYNOTE: The Real Power of Games for Learning

Conference Archive

DevLearn 2013 Conference & Expo - October 23, 2013

Ian Bogost

Author and Founding Partner
Persuasive Games

Today’s gamification solutions make promises too good to be true: easy adoption of the same solution across any business in any sector and immediate, lasting effects for training, operations, and management practices. But those effects turn out to be good mostly for those who shill them: A recent Gartner study confirmed that 80 percent of gamification applications will fail by 2014. Instead, organizations should return to the business intelligence and feedback systems that have been around for decades, adding the features of real game design: a simulated model of an aspect of a business, a meaningful role to play in relation to that model, and a coherent context for the meaning of those actions that can be extended into the workplace or marketplace. This provocative presentation will open your eyes to possibilities and value that games can bring to learning and the workplace.

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