KEYNOTE: Content in a Zombie Apocalypse

Conference Archive

mLearnCon 2014 - June 25, 2014

Karen McGrane

Managing Partner
Bond Art + Science

A zombie apocalypse is upon us: An onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We’re outmatched. There aren’t enough designers and developers to battle every platform; there aren’t enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We’ll have to separate our learning content from its form, so it can adapt appropriately to different contexts and constraints. We’ll have to change how we develop learning and performance support so we’re not just shoveling content from one output to another. And we’ll have to enhance our content management tools and interfaces so they’re ready for the future. Surviving the zombie apocalypse is possible ... if you develop a content strategy that treats all platforms as if they’re equally important.

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