Goodwill’s Mobile Journey: From Concept to Implementation

Conference Archive

mLearnCon 2014 - June 26, 2014

Jack Wexler

Director of Technology Based Learning
Goodwill Industries International

Like many organizations, Goodwill is facing the challenge of supporting a large mobile workforce. It has over 2,700 retail stores staffed with sales associates and processing staff. There is usually no more than one computer in any single location that is available for training. Due to the premium placed upon retail floor space, expanding the desktop-based PCs that are available is prohibitive. This created a difficult challenge to provide training, share knowledge, and disseminate/gather information for the workforce.

In this session participants will explore Goodwill’s approach to solving this problem using authoring tools, text messaging, and a mobile platform. You will learn how it was able to minimize the time required to implement this solution and will discover the benefits it has seen since the solution was implemented. You will leave this session with an understanding of the process used to develop this solution, and tips to replicate the solution in your own organization.

In this session, you will learn:

  • About various technologies to start your mobile learning journey
  • The process Goodwill used to implement mobile learning
  • How to address human resource’s concerns
  • Lessons we learned from mistakes we made along the way

Novice to advanced designers, developers, project managers, managers, and directors. Participants should have a general understanding of eLearning concepts.

Technology discussed in this session:
Brainshark for content authoring and Train-by-Cell, which provides a mobile platform and a text messaging service.


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