Bloomingdale’s: Where Performance Support = Performance Improvement

Conference Archive

Performance Support Symposium 2014 - September 8, 2014

Chad McIntosh

Vice President of Loss Prevention and Risk Management
Bloomingdale’s

Christine Tutssel

VP of Strategic Initiatives
Axonify

Bloomingdale’s had a common issue: Traditional employee training took too long, was too expensive, and was no guarantee that sales associates would remember what they learned. Balancing the need to learn against business as usual, Bloomingdale’s wanted a way to improve the performance of their associates without taking them off the sales floor for lengthy training sessions. They wanted a learning approach that was continuous, engaging, and measurable, and—most importantly—that impacted behavior and provided real business results.

In this session you’ll explore Bloomingdale’s fresh and innovative new approach to learning and the dramatic results it’s delivering. Working with a multi-generational, multi-cultural organization, Bloomingdale’s embeds bite-sized learning, wrapped in gamification, into each workday. It’s an approach that’s fun, interactive, and easy for employees, while providing metrics on participation, success rates, and knowledge growth, allowing the company to correlate learning results to job performance and bottom-line results.

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