Learning from Marketing—eLearning Engagement for Self-directed Learners

Conference Archive

DevLearn 2014 Conference & Expo - October 29, 2014

Eric Oakland

Chief Innovation Officer

Getting self-directed learners to jump into their LMS and click through the curriculum can be as simple as individual requirements and goals. But people are more effective learners when they are engaged and eager to interact with the content. While we have struggled with this in the training world, the marketing world has had great success in this area.

In this session participants will explore a number of techniques used in the field of marketing that can be applied to learning programs to make content more engaging. You will also explore the types of marketing techniques that can ruin engagement. You will discuss ways that marketing techniques can be tweaked and adapted to better serve organizational learning. You will leave this session with a plan and components that can be used to market your learning content.

In this session, you will learn:

  • The core elements that help marketers engage viewers
  • How those elements can be leveraged to engage learners
  • Which elements can ruin engagement
  • An example of a plan and components for marketing learning content

Novice and intermediate designers, developers, managers, directors, and VPs who understand their learners’ consumption habits.

Technology discussed in this session:
Websites, video, mobile.


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