Captivate Mobile Viewers with Good Microlearning Video Scripts

Conference Archive

mLearnCon 2015 - June 12, 2015

Thomas Spiglanin

Senior Project Leader
The Aerospace Corporation

Although microlearning videos are often described as less boring and tedious than their longer workplace training counterparts, brevity alone does not accomplish this. The key is to begin with really good scripts that spell out precisely what you plan to produce, including visuals, narration, dialogue, action, and more. They are essentially design documents with content rolled into one. 

In this session, you will explore the specific characteristics of microlearning videos for mobile viewers and discuss why you need to take these into account when writing scripts. You will view and critique different videos, offering insight into what engages viewers and why. You will also describe the elements of a well-written script and how to take optimal advantage of the microlearning video format. You will leave this session with simple, easy-to-implement tips and tricks to extend the useful lifetime of any video product. 

In this session, you will learn:

  • The characteristics of a well-written script
  • How to write to take optimal advantage of the microlearning video format for mobile viewing
  • How to increase engagement through conflict and contrast
  • Ways to increase the lifetime of products by implementing a few simple tricks 

Novice and intermediate designers, developers, project managers, and managers. 

Technology discussed in this session:
Smartphones, smartphone cameras (both photo and video), video cameras, video editing software, iMovie for iOS, YouTube , Adobe Voice (iOS app), Visme app, YouTube Capture, and Project Expresso.


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