Ten Projects Showcasing the Top 10 Reasons for Gamification

Conference Archive

DevLearn 2015 Conference & Expo - September 30, 2015

Cindy McCabe

Senior Instructional Designer/Program Manager
SweetRush

Steve Yacovelli

Director, Inclusion & Change
SweetRush

Gamification and games-based learning is a viable, effective strategy for learning and yet there is resistance when it comes to executive buy-in. We hear, “Gamification is too expensive!” “It’s too flashy!” “We don’t want our employees playing games on the job!” Turning the tide of perception takes a combination of highlighting programs in which gamification has been incredibly effective, understanding the science behind why gamification works so well for learners, and targeting those specific projects for which gamification is a perfect fit.

From reaching the target demographic, to creating experts, to maximizing downtime and making training more cost effective, you’ll see how gamification was used to address the business drivers, meet the learning objectives, and engage the audience beyond expectations through 10 real-world examples. In this session, you will learn 10 reasons why your learners will be and your company should be asking for gamification as a learning strategy. Finally, you will learn how to overcome resistance to gamification and gain ideas for how to successfully achieve buy-in from company leadership.

In this session, you will learn:

  • To identify reasons for resistance to gamification within your organization
  • To describe why gamification is an effective strategy for the modern adult learner
  • To describe best practices for pitching and developing gamification programs for learning
  • To list the types of projects that can be enriched with gamification

Audience:
Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:
N/A

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