Outsourcing to In-house Video Production

Conference Archive

Learning Solutions Conference & Expo 2016 - March 17, 2016

James Phillips

Manager, Learning Solutions
Canadian Tire

Adam Ross

Manager, Learning Solutions
Canadian Tire

Let’s face it. Learning proposals rarely elicit enthusiastic responses from clients, except when the solution includes video. Suddenly, the decision makers are paying attention. But those nods of approval start disappearing when the discussion turns to the cost, timelines, and sustainability of outsourcing video production. So you have two options: get out your wallet, or find a cheaper, faster, more flexible way to produce the videos you need.

In this session, you will learn how to gain buy-in from internal stakeholders by saving time and money without compromising quality. You will learn the process of moving from a complete dependence on outside resources to producing videos cheaper, faster, and just as good. You’ll be shown how to do the same. Additionally, you’ll leave with a road map to gain buy-in, a sample business plan you can customize, a list of equipment to get you started, and an end-to-end guide to get you from writing your script to writing your acceptance speech.

In this session, you will learn:

  • How to sell the idea of producing videos internally
  • How to customize the business plan template based on your needs
  • The required video production skills and how they can be developed
  • What equipment is required to get started and what you will need later
  • How to work with clients to write scripts
  • The best practices to keep your video shoot running smoothly

Audience:
Novice and intermediate designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Word, PowerPoint, DSLR cameras, LED lighting, Adobe Premiere, Adobe After Effects, and Articulate Storyline 2.

Handouts

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