Bloomingdale’s: How Microlearning is Having a $2.2 Million Annual Impact

Conference Archive

Learning Solutions Conference & Expo 2016 - March 17, 2016

Carol Leaman

CEO
Axonify

Chad McIntosh

Vice President of Loss Prevention and Risk Management
Bloomingdale’s

Conventional learning methods were quite simply not working for Bloomingdale’s. The learning tactics at Bloomingdale’s were not driving the correct behavior with their 15,000 associates, and as a result the company turned to microlearning as a way to change behavior and drive bottom line results.

In this session, you will learn why Bloomingdale’s decided to break away from conventional practices and try microlearning in 2012—before microlearning was a known term. You will explore the issues the company faced when it was decided to take the organization down the microlearning path and what the dramatic results have been. You will learn from the pitfalls and successes that were encountered along the way. For some, this session will provide a wake-up call for how learning professionals need to adapt their approaches to better meet the needs of a business and its employees. For others, it will help them gain a better perspective on the true benefits of taking a microlearning approach.

In this session, you will learn:

  • Why traditional learning practices were not working at Bloomingdale’s
  • Why Bloomingdale’s took a microlearning approach
  • What Bloomingdale’s learned during their three-plus year journey with microlearning
  • The ingredients of an effective microlearning strategy
  • The results that Bloomingdale’s has achieved: a $2.2 million a year impact

Audience:
Designers, developers, project managers, and directors.

Technology discussed in this session:
N/A

Handouts

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