Making Video Brain-friendly

Conference Archive

FocusOn Learning 2016 Conference & Expo - June 10, 2016

Hans de Graaf

eLearning and Video Expert
Dutch Knowledge Center for Online Learning

Video is all around us. But what does video actually do to the brain? And are there best practices to keep in mind when you use video for learning? A nice video is not always a good video for learning purposes.

In this session, you will learn how the human brain consumes, processes, and learns from video. Based on neurological insights, you will learn the differences in the brain when using an animation vs. a human presenter. You will learn what to do, and what not to do, when you want to make a brain-friendly learning video, one that communicates most effectively. Additionally, you will learn what you can do to keep your learners watching until the end of the video.

In this session, you will learn:

  • How your brain processes images and videos
  • Which parts of your brain are active when watching video
  • How to optimize your videos to communicate more effectively to the brains of your viewers
  • Techniques to make your “talking head” instruction videos more “human” and trustworthy
  • About the different effects in the brain when using a cartoon or animation, compared to a human presenter

Novice to advanced designers and developers.

Technology discussed in this session:
YouTube, interactive video, and live cameras (webcam, phone, or video cameras).


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