Sales Enablement and Beyond: Using Games to Drive Performance

Conference Archive

DevLearn 2016 Conference & Expo - November 18, 2016

Sharon Boller

President and Chief Product Officer
Bottom-Line Performance

Steven Boller

Marketing Director
Bottom-Line Performance

Yesterday’s sales enablement strategies are no longer enough for the “new normal” that most L&D professionals face. The marketplace grows more competitive each year, and the regulatory landscape is always shifting. Trainers must help reps become trusted partners to their customers, and that means moving beyond just features and benefits selling.

In this session, you will explore several examples in which a game-based solution was used to both engage sales reps and help them retain critical knowledge. You will learn how to identify various learner personas, create the right game-based learning experience for the learning need, and implement games effectively.

In this session, you will learn:

  • Which kinds of sales enablement learning objectives lend themselves well to a game-based approach
  • How to use a planning worksheet to identify learner personas and plan a sales enablement program that targets those personas
  • Seven best practices for implementing a new learning technology such as game-based learning or gamification
  • How to identify attributes of effective game design based on examples shown in session

Novice and intermediate designers, managers, and directors who have a basic understanding of the training needs specific to sales reps.


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