Reach Your Target Audience by Exposing Hidden Assumptions

Conference Archive

Learning Solutions Conference & Expo 2017 - March 24, 2017

Dawn Reynolds

Senior Instructional Designer
Management Concepts

Training professionals typically fall along a continuum with varying levels of access to their target audience. That amount of access often influences, consciously or not, the techniques they use to analyze their audience. Without adequate awareness of this continuum and where they fall on it, designers risk depending on their own assumptions about their target audience and may end up overlooking more effective analysis strategies that can improve training.

In this session, you’ll discover where you fall along this continuum, identifying your own level of access to your target audience, and find out how unexamined assumptions about your audience may be impacting your training design. Based on that information, you’ll explore tips, tricks, and techniques drawn from case studies for how you can reach your audience more effectively. In this knowledge-sharing session, you’ll also uncover how techniques used by other L&D professionals can have a bearing on your design decisions, allowing you to better serve your audience.

In this session, you will learn:

  • Where you fall along a continuum, identifying your level of access to your target audience
  • How unexamined assumptions about your audience may be impacting your training design
  • Tips, tricks, and techniques for how you can reach your audience more effectively
  • How techniques used by other L&D professionals can uncover previously missed opportunities to better serve your learners

Audience:
Novice to intermediate designers and developers.

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