The 10-Foot Experience: TV Apps for Learning

Conference Archive

FocusOn Learning 2017 Conference & Expo - June 21, 2017

Mark Lassoff

Founder and President
Punk Learning

HBO has an app. So do other major TV channels like Comedy Central and ESPN. With major media brands like these distributing content via television-based apps, and an increasing number of people cutting the cable cord, television-based app development is a rapidly growing segment of media. Learning media and content isn’t far behind; in fact, it’s already happening. However, most developers have little understanding of the television app ecosystem and how L&D can benefit.

In this session, you’ll learn about opportunities to distribute learning content using television-based apps. You’ll find out what universities like Harvard and Georgetown and businesses like and Coursera have discovered about teaching on TV and why it’s changing the direction of these companies. You’ll discuss the major ecosystems for television-based apps, such as Roku, Amazon Fire TV, Apple TV, and Google TV. You’ll then explore how learning organizations can exploit the explosion of smart TVs and TV-based apps.

In this session, you will learn:

  • About the major TV-based operating systems and the app distribution process for each one
  • How major media companies are already using TV for training and learning
  • What resources you’ll need to develop educational TV apps
  • How to optimize your video for TV-based apps
  • How small companies can benefit from TV-based learning

Intermediate to advanced developers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
Roku, Amazon Fire TV, Android, Google TV, and OTT (over-the-top) television.


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