Using Videos to Reduce Text Overkill

Conference Archive

FocusOn Learning 2017 Conference & Expo - June 21, 2017

Joan Somerville

Program Leader and Senior Advisor
Canada Revenue Agency

Many organizations try to address their learning needs with intranet content, eLearning courses, and reminder emails, but these efforts often fail to get the desired results. Busy employees just don’t have lots of time for learning content, particularly when it feels like a content dump. So how do you cover what employees and managers need to know and do without writing even more text? Short multimedia presentations and videos are one of the best ways to simply and quickly convey concepts and context, influence behavior, and, best yet, reduce text overkill.

In this session, you’ll learn more about how to write and produce short yet powerful video content for your audience. With examples from the Canada Revenue Agency, you’ll learn how to produce quick videos that deliver microlearning bursts for your eLearning or performance support systems. You’ll leave this session with strategies you can use to craft videos that will increase people’s engagement with your content, without adding to the feeling of text and content overload.

In this session, you will learn:

  • How video can convey content more effectively than text
  • How to create stories specifically for learning or training purposes
  • About formulas and templates that can help you write engaging scripts
  • How to create simple video storyboards for web developers

Audience:
Novice to intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
Video production.

 
 

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