Lessons Learned on Developing a Gamified Learning Platform

Conference Archive

FocusOn Learning 2017 Conference & Expo - June 22, 2017

Edward Brice

Director of Learning Operations
Sears Holdings Corporation

Kami Hanson

Senior Manager, Learning Program Office
Sears Holdings Corporation

Over the last decade, there has been industrywide emphasis on developing learning objects with embedded gamification elements. However, taking the concept of gamification past the singular learning objects to the more global, overall learner experience is more of a rarity.

This session outlines the specifics of one company’s journey and lessons learned so that participants can take those practices to their own company. You will explore the realities and challenges of designing and developing a gamified open-learning platform. The session will focus on the learner experience design process with specific emphasis on the engagement model, learning space and journey, and game economy. You will learn how issues were solved relating to employee goals and ambitions, the learner lifecycle and engagement loops, and learner motivation and emotional engagement, as well as establishing criteria and conditions that set a solid foundation for the game economy.

In this session, you will learn:

  • The considerations necessary for building a learner engagement model
  • The elements to apply when designing for a gamified learning environment
  • How to evolve your system to add new functionality and stay relevant

Intermediate designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Examples of the gamified platform that the company built.


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