Getting Started with Video Education in Your Organization

Conference Archive

FocusOn Learning 2017 Conference & Expo - June 20, 2017

Robert Leavitt

Senior Manager of Learning Design and Development
Investools from TD Ameritrade

Benjamin Miller

Content Manager
Investools from TD Ameritrade

Video is a great medium for learning content; however, designing and developing great videos can be challenging and labor-intensive. Additionally, gaining stakeholder buy-in on a curriculum based on microlearning, like videos, can be a challenge.

In this session, you’ll hear how a team of learning designers at a major investment brokerage started with a simple video and ended up having their curriculum featured in prime-time TV spots. You’ll learn what makes a great video and how to create one (even with limited resources). Most importantly, you’ll learn how you can use a microlearning video strategy to gradually build a library of stellar learning content and ultimately prove the value of education in your organization.

In this session, you will learn:

  • About the qualities and characteristics that make for great educational videos
  • How to design an extensive curriculum from modular video content
  • About best practices for creating videos with limited resources
  • Strategies to gain buy-in from stakeholders on your video content

Novice to advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
YouTube, Adobe After Effects, TechSmith Camtasia, iMovie, and Windows Movie Maker.


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