The 4 Ws of Learning Campaigns

Conference Archive

DevLearn 2017 Conference & Expo - October 26, 2017

David Swaddle

Digital Learning Consultant

Many instructional designers and trainers are stuck in the rut of event-driven learning, whether that means eLearning courses, face-to-face sessions, or virtual training sessions. You probably know that varied, spaced learning delivers better results, but many people find it hard to put this into action.

In this session, you’ll find out how to use learning campaigns for your training, learning, and education programs. You’ll explore the similarities between marketing and learning—they’re both in the business of changing people’s minds. You’ll be introduced to the four Ws of learning campaigns, personas, and a structure for planning your campaigns, and you’ll look at a couple of real-world examples and the results that they delivered. You will leave feeling energized and enabled to plan and implement a well-structured learning campaign, whether you’re in a company, a not-for-profit, or an educational establishment.

In this session, you will learn:

  • About the structure of a typical learning campaign
  • How learning campaigns differ from traditional event-based learning
  • About the tools used to plan and deliver learning campaigns
  • How to start thinking like a marketer

Novice to advanced designers, developers, project managers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
MailChimp, WordPress, Wix, Vimeo, YouTube, Buffer, Woobox, Google Analytics,, and Xtensio.


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