Using Social Media for Analysis and Designing Around Corporate Culture

Conference Archive

DevLearn 2017 Conference & Expo - October 26, 2017

Katie Stroud

President, CEO
Incremental Success

Why do you do what you do? Who are you trying to train, and why should they be there? The answer goes way beyond corporate compliance or skill-building initiatives. The answer lies deep beneath the surface in the hearts and minds of the people you are trying to train. But how do you find out what motivates them and how to help them succeed?

In this session, you will learn how the values that people hold dear can be a source of conflict that interferes with learning. You will learn that uncovering these values is a vital component of audience analysis, and that the best way to uncover them is to give people something to react to. Using social media and some principles of story, you’ll learn that you can orchestrate the kind of analysis you need to discover the backstory at work. At the same time, you’ll build culture and add to the corporate legacy.

In this session, you will learn:

  • What causes conflict at work
  • How conflict interferes with learning
  • How to use social media and other activities to uncover the source of conflict
  • How to use principles of story to design training that navigates conflict
  • How to use audience analysis to also build culture

Novice to advanced designers, developers, and managers.

Technology discussed in this session:
Twitter, Yammer, Salesforce, Microsoft SharePoint, SurveyMonkey, and any internal or external social media, survey tools, and corporate portal tools that attendees use.


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