Case Study: A Game-Based Approach to Learning Without Lessons

Conference Archive

DevLearn 2017 Conference & Expo - October 25, 2017

Chris Ang

Senior Web Designer
Canadian Tire Corporation

A.J. Mazepa

Team Lead
Canadian Tire Corporation

An innovative product needs an innovative learning approach, but with multiple delivery options available, how do you decide which is best? The challenge for a team at Canadian Tire was to create awareness and maximize retention of an exciting new catalog among store employees. They wanted to create an engaging and innovative solution in-house but had limited time and resources. How did they decide on their approach, and what did they do to make it a success?

In this session, you’ll discover how Canadian Tire developed a game-based solution using in-house resources. Through exploring their approach to solving a common L&D challenge, you’ll learn how to incorporate game mechanics using your own existing resources. You’ll also explore how to leverage tangible and intangible rewards to drive participation, increase retention, and get exceptional business results. Finally, you will be able to apply these basic principles in your own organization.

In this session, you will learn:

  • When a lesson-less learning solution is appropriate
  • How to drive learning and engagement using simple game mechanics
  • How to implement your solution with tools you already use
  • How to design your learning game with sustainability in mind

Intermediate to advanced designers, developers, and managers.

Technology discussed in this session:
Learning management systems (LMSs), learning experience platforms, Articulate Storyline, Adobe Creative Suite, HTML5, CSS3, responsive design, and various development applications.


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