Visual Literacy: Bringing Your Videos to the Next Level

Conference Archive

DevLearn 2017 Conference & Expo - October 26, 2017

Mark Lassoff

Founder and President
Punk Learning

What separates amateur video from professionally shot and edited video presentations? Many in eLearning would be quick to blame small budgets and lack of equipment for less-than-professional video. However, the real problem is that many who shoot, composite, or produce video for learning aren’t visually literate. In other words, they don’t know the basics of visual design and how to apply it to the video medium.

In this session, you’ll learn about basic principles common to all visual design and how they apply to creating high-quality professional video. You’ll discover how understanding and applying concepts like composition, contrast, negative space, and even typography can greatly improve video quality and watchability. These concepts can be applied whether you’re shooting with an expensive professional camera or an iPhone. You can improve your video quality whether you have a professional editing suite or iMovie. Visual literacy is a critical component of quality video, and after this session you’ll be able to identify weaknesses in your own videos and fix them.

In this session, you will learn:

  • How to apply design concepts to video
  • How to identify and apply negative space
  • How to make good typographical decisions
  • How to compose video shots according to the rule of thirds
  • How to identify common mistakes in video
  • How to identify the components of information graphics integrated into video
  • To understand and apply the concept of balance

Novice to intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
Video editing software (Camtasia, Adobe Premiere, Adobe After Effects), Adobe Photoshop, and video compositing.

Technology Required (BYOL only):


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