How to Create a Content Strategy that Resonates with the Modern Learner

Conference Archive

DevLearn 2017 Conference & Expo - October 25, 2017

Stuart Grossman

VP of Education and Training
Xyleme

Learning leaders need to rethink how they create, manage, and deliver content if they are to meet the needs of the modern workforce. Learning organizations must find ways for their content to serve not only in courses, but the entire learning ecosystem.

In this session, you will learn about the key elements of content strategy and the shifts in mindset required to move from a course-driven approach to an object-based approach that enables any type of learning, in any context, on any device.

In this session, you will learn:

  • How to define a high-level content strategy that supports formal and informal learning
  • How to create a content map to identify bite-sized learning objects and opportunities for reuse
  • How to list key techniques and mindset shifts required for developing bite-sized learning content
  • How cloud technology can deliver learning content where learners need and expect it

Audience:

Novice to intermediate designers, developers, project managers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:

Learning management system (LMS) and learning content management system (LCMS). 

Handouts

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