Dammit Jim, I’m a Doctor, Not a Graphic Designer!

Conference Archive

Learning Solutions Conference & Expo 2018 - March 28, 2018

Jeremy Medrano

Creative Director
Infinitude Creative Group

Designers often find themselves playing many roles in training development. Due to time or budget constraints, the role that usually ends up taking a backseat is the role of graphic designer. And this is a challenge because solid graphic design makes a big difference in how people receive and process information, which is L&D’s ultimate goal. While graphic design can seem difficult and time-consuming, it doesn’t have to be.

This session will explore five effective and user-friendly practices that will increase the quality of what you design. You will be able to translate the practices to any tool you use for development, from simple tools like PowerPoint to more complex graphic tools like Illustrator or rapid development tools like Storyline and Captivate. The session will focus on simple approaches that can make a big difference, such as how to organize content and how to effectively use color and backgrounds for the optimal learning experience. You’ll leave with practical tips that will make your content both more appealing to the eye and more effective for learning with minimal effort and time.

In this session, you will learn:

  • How to pick the right font palette for your project and why you should to stick to it
  • Why it’s important to select an appropriate color scheme and use it consistently
  • How to create proper contrast and why it matters
  • Why leaving some empty space in your design can make it easier for people to learn from
  • How to place your text in contrast to your background and increase legibility


Novice to intermediate designers and developers. 


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