KEYNOTE: What Makes a Captivating Story?

Conference Archive

DevLearn 2018 Conference & Expo - October 24, 2018

Julie Snyder

Co-Creator and Executive Producer of Serial and S-Town

Stories have been around as long as humans have walked the earth. We use stories to share, connect, and learn. While the technologies used to share stories have advanced over time, the core elements of good storytelling remain fairly constant. But what is good storytelling? In this keynote, we will learn about storytelling from Julie Snyder, the guiding force behind some of the most engaging, successful audio broadcasts in history. We’ll explore some of the core elements of captivating storytelling through the examples of This American Life, S-Town, and Serial, the most listened-to podcast in the history of the form. You’ll discover some of the secrets that made these podcasts so popular, and how you can incorporate some of their approaches into your own storytelling.

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