Why Your eLearning Video or Demo Must Have a Script First
Sept. 9, 2015 • Max Yoder • Video
When it comes to creating a product demo
video it’s often intuitive to create the video first. After that, the script
flows in, right?
Well, not quite.
If you create the video first, you
sacrifice fluidity and opportunity to emphasize. The only limit you should have
is the length of the video you desire. That limitation is enough to build the
foundation of your video.
I recently constructed a short video
about our learning software. In 44 seconds, it explains what Lesson.ly is and
how it helps businesses grow. There is a longer version (six and a half
minutes) that adds detail, showing how to actually use core parts of the
In both cases I wrote the script first.
With the complexity of animation included, editing Lesson.ly’s short product
demo took me three hours. The longer version took about eight to ten hours to
edit. But if I hadn’t written the script and imagined the formatting prior, I
would’ve added hours to my workload.
Here are three reasons why scriptwriting
first makes the entire production run smoother:
- You’ll think about what you’re saying
Ditch the technical jargon, and speak
like you would to a friend. Having the main selling points in your video is
enough to hit your target market, but anyone who watches your production should
be able to easily comprehend what you’re saying.
- You’re planning without realizing it
There’s always an initial anxiety with
any project to immediately take action—to do instead of think. Yes, writing a
script is doing something, but as you write, you’re planning your future moves
as well. Instead of being overwhelmed at where to start and what graphics to
use, a script frames the entire production. It works as an outline. Thinking
about what you want to say will instigate thinking about what you’ll show and
the time it will take.
- Editing doesn’t become tedious
With a script in-hand, recording the
voice-over and editing the video becomes less of a hassle. There’s less clip
maneuvering, cutting, and uncertainty. The script’s framework forces you to
imagine what visuals you want and where you want them. It creates a paved road
to completion, not a rocky one.
Editing after creating a script allows
you to improve instead of improvise. Instead of adding things you forget,
having the script lets you improve what you already have. You wrote the script
knowing what you wanted in it. Now, take what you had planned, and make it better.
So you can see what was involved in creating and editing them,
these links will take you to the short video and the longer version that Max wrote about. This should give you some basis for
estimating the length of time it takes to create and edit similar length videos
with similar use of graphics and animation.
If you’ve never written a script or worked with
audio production, Jennifer De Vries and Stephen Haskin will present a Guild
Academy blended course, Scriptwriting and Audio Production for eLearning,
beginning September 23 online and concluding with live, in-person training at
DevLearn 2015 in Las Vegas. Details