Designing for Engagement

January 31, 2018

Live Online Event

We’ve all seen examples of learning experiences that just don’t work—things like eLearning that’s just a text-heavy slide deck imported into a rapid development tool, video that’s simply a person doing a full classroom lecture, or apps that are impossibly confusing to navigate. While most of us are creating content that’s much stronger than that, we’re always looking for new ideas to hook our audience’s attention.

The Designing for Engagement Spotlight will help you rethink and refine the learning experiences you create. You’ll discover new ways to approach designing content that will help you grab people’s interest, remove their confusion, increase their engagement, and help them remember more later—all of which can make a big difference in improving performance.

Registration for this event is closed.


8:15 AM – 9:30 AM Pacific Time

Diane Elkins

Diane Elkins
Artisan E-Learning and E-Learning Uncovered

101: Strategies for Making Dry Content Come Alive

You want to create sleek, engaging content that your audience finds to be a good use of their time. Unfortunately, that’s sometimes at odds with the tedious, confusing, or lengthy source content you may receive from your SMEs or clients. This session will give you strategies for transforming dry content into helpful, streamlined learning experiences that will satisfy the needs of your audience, SMEs, and clients. Learn more.

10:00 AM – 11:00 AM Pacific Time

Trina Rimmer

Trina Rimmer
Community Manager
Articulate Corporation

201: How to Say Buh-Bye to Bullets and Hello to Interactivity

We’ve all seen it before: eLearning that’s just screen after screen of bullets. Technically this presents information, but not in a way people tend to find helpful or enjoyable. In this session, you’ll explore ideas for taking these endless lists and transforming them into eLearning interactions that use meaningful interactivity to enhance and reinforce your content. Learn more.


11:30 AM – 12:30 PM Pacific Time

Tim Slade

Tim Slade
eLearning Manager for Technical Products

301: How to Create Engaging eLearning Through Visual Design

Visual design isn’t just about making what you create “pretty”—these techniques can also enhance your content and make it easier for your audience to understand. In this session, you’ll find out about easy-to-use visual design tips that can help you make learning experiences that are more engaging and more successful at communicating your message. Learn more.

1:00 PM – 2:00 PM Pacific Time

Elizabeth Land

Elizabeth Land
Senior Instructional Designer
GP Strategies

401: How Stories Help Make Learning Stick

Stories have the power to grab (and keep) people’s attention, add clarity and context, and energize content. So why not include storytelling as one of the approaches you use to make your content more engaging? In this session, you’ll find out how best to use storytelling techniques for learning, including what elements make up a good story, what different delivery methods you can use, and what strengths and weaknesses to consider when using this approach. Learn more.

Purchase the Pro Package and attend this Spotlight for free; plus, get access to other benefits for the next 12 months! Learn more about Guild content packages.

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