Teaching the Field to Fish: Mobile Product Training, Gamification, and User-generated Video

DemoFest Archive

mLearning DemoFest 2014—January 7, 2015
Category: Mobile

Robert Gadd

OnPoint Digital

Brian Smith

Mobile App Analyst, Learning Technologies and Measurement
Cox Automotive Companies

Project Demonstration

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This project won Best of Show.

AutoTrader.com planned a strategy to support their fall product releases going completely mobile rather than using traditional classroom and eLearning. The solution employed a combination of mobile core content, performance support video and documents, scenario-based learning, and manager coaching and support.

Number of Learners: Seven hundred.

Development Time: Less than 90 days.

Tools used in this project:

  • OnPoint Digital CellCast Solution
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