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702 Transform Users into Contributors: Kaplan’s Path to User-generated Content

8:30 AM - 9:30 AM Friday, October 31


As learning and development professionals, we often spend a significant amount of our time trying to put together the pieces of a giant organizational puzzle so we can do our jobs. We are, in many ways, the middlemen between those who know and those who need to learn. L&D must reposition itself away from its current role as an information conveyor and leverage its unique skills to help people find and use information to improve their performance.

In this session participants will discuss the value of user-generated content as a way to overcome many modern L&D challenges. You will review the collaboration principles and tools Kaplan continues to use to break through common barriers to curating and sharing user-generated content, including technical limitations, regulatory concerns, and employee motivation. You will also discuss ways this content can be used to create powerful on-demand and targeted learning experiences that scale. Participants will leave this session with actionable ideas on how to transform valuable tacit information into meaningful, crowd-sourced, well-curated, user-generated content.

In this session, you will learn:

  • How to shift the focus of your organization’s information culture from consumption to contribution
  • Four proven methods for motivating users to share what they know all the time
  • Collaborative principles Kaplan used to build its enterprise social network and knowledge curation platform
  • How to use simple video to add context to traditional online reference materials
  • How user-generated content can help L&D focus its resources on more meaningful and timely learning experiences

Novice to advanced designers, developers, project managers, managers, directors, and VPs with a basic understanding of the concepts of user-generated content, online video, and enterprise social networking tools.

Technology discussed in this session:
Confluence, JIRA, webcams, iMovie, Axonify, Kaltura, online discussion forums, Salesforce.

JD Dillon

Principal Learning Strategist


JD Dillon, the principal learning strategist at Axonify, has spent 15 years designing and implementing learning and performance strategies for respected global organizations, including The Walt Disney Company, Kaplan, Brambles, and AMC Theatres. With his practical approach and ability to integrate science, technology, storytelling, and pure common sense, JD delivers modern solutions that enable employees, improve organizational performance, and drive business results. In his current role with Axonify, JD works with an award-winning team to boost employee knowledge and performance for leading organizations through the application of modern learning practices and cutting-edge technology.

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