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514 Content Wrangling: Applying Content Strategy and Information Architecture

1:15 PM - 2:15 PM Thursday, October 30


Raphael 1

We have all experienced huge courses, documents, and texts that are barely manageable by the instructional designer. In fact, much of how we design courses and even our documents makes it impossible for an employee to find the one piece of information they need at the time they need it. Since content is so dense, it makes finding meaningful information difficult, and it makes tracking anything useful in it even more difficult.

In this session you will explore the big picture of what technology is capable of today. You will dive into practices that will extend the lifespan and reduce the headache of how we create and manage content. You will learn tips on how to create content that is easier to track, can be used in many different areas (including mobile), and helps to populate more meaningful reports (both for management and the designers). You will discuss the value that content management systems (CMS) and learning record stores (LRS) play in forward-looking technology infrastructures.

In this session, you will learn:

  • How today’s technologies make creating content easier and more effective for designers
  • How today’s technologies make accessing content easier and more effective for workers
  • How you need to structure content so that it works on all devices
  • Why the LMS alone isn’t the backbone of your technology infrastructure

Novice to advanced designers, developers, project managers, and managers.      

Technology discussed in this session:
LMS, CMS, LRS, the xAPI.

Aaron Silvers

Manager, Analytics


Aaron Silvers, the manager of analytics at Elsevier, taught himself to create interactive learning experiences with Macromedia (now Adobe) Flash for clients including the National Football League, ultimately working with Advanced Distributed Learning (ADL) and contributing to the Sharable Content Object Reference Model (SCORM). As the lead content developer, Aaron prototyped content examples used around the world and across the eLearning industry. An early adopter of emerging technologies, Aaron enjoys the variety of challenges in connecting people to knowledge and to each other. Aaron consults on how technologies enable and accelerate formal, experiential, and social learning.

Megan Bowe

Partner—Data Strategy


Megan Bowe, a partner in MakingBetter, is a learning technology product manager turned standards evangelist and data strategist. Championing data-driven design, Megan works on projects that require a bigger lens to bring learning, portability of data, and formative analysis into focus. At MakingBetter, Megan helps people design reporting, data strategy, and products. At Knewton, Megan managed APIs and integration strategies, bringing adaptivity into various learning applications. At Rustici Software, Megan helped to launch the Experience API. Megan is a founding member on the board of directors for the Data Interoperability Standards Consortium.

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