807 Fixing eLearning’s Ugly Problem
9:45 AM - 10:45 AM Friday, October 31
Cézanne 1 & 2
Let’s face it: A lot of eLearning programs are just plain ugly. From the email invitations marketing, graphics and tweets, to the blog posts, presentations, handouts, and more, most learning experiences are built without focusing enough attention on the value visuals play in creating quality digital learning experiences.
In this session you will discover how to beautify all aspects of your digital learning, including your emails, presentations, handouts, social media posts, and more. You will learn tips that you can easily put to use, even if you are not a professional marketer or graphic designer. You will explore best practices in marketing, advertising, and graphic design. You will examine how to apply these practices to the world of digital learning.
In this session, you will learn:
- Effective marketing approaches for your eLearning courses
- How to think outside the slide-deck
- The value of beautiful handouts
- How to grab people’s attention and hold on to it
Novice to advanced designers, developers, and managers.
Global General Manager of Digital Learning
Matt Murdoch has been with FranklinCovey for nearly a decade and has served in many strategic management roles, including head of corporate marketing, director of FranklinCovey’s Symposiums, director of product management and marketing, and director of web development. He and his team successfully designed and implemented LiveClicks Webinar workshops, FranklinCovey’s first delivery channel that effectively distributes a catalog of FranklinCovey training workshops to clients via online classrooms. Matt holds an MBA degree from the University of Utah with emphases in marketing and information technology.
Director of Development
Treion Muller is FranklinCovey’s director of development, responsible for development of all online learning development initiatives. In his five years with FranklinCovey, Treion has helped develop several successful products, including FranklinCovey’s LiveClicks Webinars. Before joining FranklinCovey, Treion worked as an instructional designer, corporate trainer, professional speaker, recruiter, and pharmaceutical representative. Treion holds a master’s degree in instructional design from Utah State University with an emphasis in blended learning.