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SC106 Using Online Training to Generate Leads

3:00 PM - 3:45 PM Wednesday, October 29

Management Xchange Stage

Customer training is increasingly critical to the sales and marketing process, yet for many companies, it is still considered only a support function. In this session you will explore examples of how innovative organizations are integrating customer training into their pre-sales process. You will get specific ideas for how training can impact your top-line growth, as well as best practices for adapting course delivery to this purpose.

Sandi Lin

CEO and Co-founder


Sandi Lin is the CEO and co-founder of Skilljar. Before starting Skilljar, Sandi was a senior manager at, where she helped launch Fulfillment by Amazon, Amazon Local, and the Kindle with Special Offers. Sandi began her career as a transportation planner, then later worked as an economic consultant for corporate tax litigation cases. Sandi holds a BS degree and an MS degree in civil engineering from MIT and an MBA from the Stanford Graduate School of Business.

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