109 It’s Time to Do Learning Like Grown-ups: Content Systems
10:45 AM - 11:45 AM Wednesday, September 30
If you visit a Fortune 500 website today, what you see is not created by handcrafting a webpage. Amazon and Netflix recommendations, too, are not completed by someone watching your particular behavior and cobbling together those for you; instead, it’s a set of rules and tagged content. It’s quite likely that when you visit a site, it may be different than when others visit the same site. This isn’t magic, but it’s also not just your everyday content creation process—it’s a content strategy fueled by content systems. And these changes in traditional marketing have big implications for eLearning.
The future is within reach: personalized, even adaptive, learning; the costs are nontrivial, too. In this session, you’ll learn what’s happening and what it takes to be effective in areas such as content engineering, content management, content models, and content systems. We’ll review the elements, evaluate the tradeoffs, and identify the steps along the way so you can start putting together your content strategy for organizational eLearning.
In this session, you will learn:
- How a content “system” differs from content creation
- The elements of content engineering, management, and models
- How content strategy and systems will affect eLearning design and delivery
- The opportunity and financial costs associated with applying a content strategy
Managers and executives interested in the future of content and learning.
discussed in this session:
Clark Quinn is the executive director at Quinnovation, where he consults on performance systems architecture and strategy. Clark combines a deep background in cognitive science with broad experience in technology, delivering innovative and successful solutions for Fortune 500 organizations, government, not-for-profits, and education. An in-demand presenter, Clark is also the author of numerous articles and four books, including titles on games and mLearning; his most recent is Revolutionize Learning & Development: Performance and Innovation Strategy for the Information Age. Clark holds a PhD in cognitive psychology from the University of California, San Diego, and was awarded the Guild Master Award in 2012 for his accomplishments and contributions to the eLearning community.