806 The Future of Learning Is Spelled SMS

10:00 AM - 11:00 AM Friday, November 18

Mobile

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You are trying to reach the untethered modern learner: someone who rarely comes into the office and won’t sit for any eLearning module longer than five minutes. These learners want learning and performance support to be on demand, like Netflix, and conveniently located on their mobile devices, like Airbnb and Uber. To reach this audience, you want to encourage their learning to be as habitual as checking their phones. So why not provide effective learning experiences through a simple, easy and habitual tool they use every day: Short Message Service (SMS)?

In this session, you’ll learn how to engage this type of audience with learning delivered directly to their mobile phones via text messages. You’ll explore how the approach of popular messaging apps, like Whatsapp, Facebook Messenger, Kik, and Telegram, can help you design learning that is micro in size but powerful in outcome. You’ll also discover how to track data with this solution, look at successful real-world examples of this approach, and even uncover how using bots can fit in to the equation!

In this session, you will learn:

  • How to deliver effective training via SMS
  • How bots work inside messaging services and platforms
  • Ways to track data and statistics to help measure effectiveness
  • About effective real-world examples of SMS-based training

Audience:
Novice and intermediate designers, developers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Click here for the session trailer

Jamie Good

Learning Technology Integrator

Digital Fluency Coach

Jamie Good, a digital and social media specialist with a background in adult learning and development, practices as the Learning Technology Integrator and Digital Fluency Coach, delivering workshops across North America to help professionals and organizations connect digital to their success. He is a Certified Training and Development Professional with a master’s certificate in adult training and development, and is also certified on the Mobile Coach chatbot platform. He presents regularly for the Institute for Performance and Learning, and has also been a featured speaker at the University of Toronto, DeGroote School of Business, DisruptHR, Ignite, Spark Toronto, Niagara College, FCC Services, Ontario Public Service and more.

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