708 Designing and Implementing High-impact Badge Programs

8:30 AM - 9:30 AM Friday, November 18

Data and Measurement


In the past few years, many organizations have introduced recognition and certification programs using digital badges, but too often the results produced by these programs have disappointed. Badge earners don’t bother to claim or share their badges, and as a result, issuing organizations have wasted their time and effort.

In this session, you will learn how IBM, Ingram Micro, and other organizations are designing, implementing, and managing their badge programs to deliver measurable business results. You will learn the types of badges that drive learner engagement, course completion, higher outcomes, and progression of learning. You will see how real-time verification of learning achievements cements badge value for earners and employers, and you’ll explore how keyword skill tagging can demonstrate job market relevance of skills and enhance employability.

In this session, you will learn:

  • How top badge-issuing organizations designed their badge programs
  • What kinds of badges drive learner engagement
  • How real-time verification of badges drives value for employers and badge earners
  • How to create connections between your badges and employability

Novice, intermediate, and advanced managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
Digital open badge platforms; LMS, SIS, AMS, and CRM systems.

Click here for the session trailer

Pete Janzow

Sr. Director and Badge Lead


Pete Janzow is senior director of business development in support of the enterprise-class badging platform Acclaim at Pearson. With a keen interest in STEM education, Pete continues to work actively in the fields of workforce development, professional credentialing, and technical education. He is a former director of the American Society for Engineering Education, and has diverse work experience that includes working in higher education and professional segments for publishing companies, ed tech startups, and software companies.

Jim Daniels

Senior Program Delivery Leader


Jim Daniels is a senior program delivery leader for IBM’s education and accreditation growth initiatives aimed at driving transformation and expansion of IBM’s training and skills recognition programs worldwide. He is responsible for delivery architecture and operational strategy for IBM’s Open Badge Program. Jim has served in a range of global leadership roles, with emphasis on education development and delivery, professional consulting, and technical sales business strategy and execution. This includes the development and launch of IBM’s first self-paced virtual course delivery strategy, along with the first self-paced learning library platform leveraged by IBM’s worldwide services and technical sales organization.

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