608 Designing and Developing Effective UX for Mobile

3:00 PM - 4:00 PM Thursday, November 17



Implementing an effective mobile user experience is challenging. How do you deliver useful information at the time of need without being disruptive to the employee’s workflow? How do you integrate the content effectively within the context of the user’s task at hand? How do you leverage the available technology to reach the target audience? How can you create a mobile app that is “sticky”?

In this session, you’ll build your skills in strategy and guidelines for effective user experience design, both for mobile and other new platforms. The session will examine how user-centered design can produce training that resonates with users. It will then explore the importance of context and how the learner’s environment can greatly affect the UX. As you explore the unique affordances of mobile devices and how they should contribute to your approach, you’ll also look at an actual example deployed in 2016 by a major retailer and uncover the lessons learned from that project.

In this session, you will learn:

  • What mindsets are needed for effective user-centered design
  • How to analyze and evaluate your target audience
  • How the environment affects the user experience, and how to design for context
  • How the wide variety of mobile device capabilities can enhance UX
  • About the unique requirements and demands of mobile UX

Novice and intermediate designers, developers, and managers. 

Technology discussed in this session:
Handheld mobile devices (smartphones, tablets) and smart wearable devices (glasses, watches).

Scott McCormick


Emergent Enterprise

Scott McCormick is CEO of Emergent Enterprise Consulting and editor of emergent-enterprise.com, a topical news website about new technologies (AR/VR, AI, IoT) and user experience in the enterprise. His consulting services guide companies in the adoption of emergent technologies, with an emphasis on powerful learner experiences. He speaks nationally on topics such as UX strategy and design, Industry 4.0 training, and digital transformation. Scott has more than 30 years of history in enterprise training efforts, was a co-founder of Float and The Iona Group, and was a contributor to the book Mastering Mobile Learning, an ATD/Wiley publication. In 2018, Scott spoke at Learning Solutions, Realities360, ATD Chicago (CETS), Industry 4.0 ThinkTank, and Augmented World Expo (AWE USA). He also spoke to members of Accenture Academy about AI business strategy, and to training departments of Micron Technologies, Chik-fil-A, and AbbVie about user experience in today's digital age.

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