701 Talk to the Elephant: Design for Behavior Change
8:30 AM - 9:30 AM Friday, November 18
Frequently, learning design is about showing people how to do the right things, but actually getting them to change their behavior can be another story. It’s particularly challenging to get people to change those intractable habits and behaviors that everyone struggles to avoid, despite the wealth of available information about better choices.
This session will explore how to design with behavior change in mind. You will examine behavior change from a number of different angles, using techniques from the fields of neuroscience, behavioral economics, behavioral psychology, persuasive technology, user experience, and even game design.
In this session, you will learn:
- How to identify and understand the barriers to behavior change
- Ways to design solutions that don’t just inform learners, but also inspire behavior change
- How to use specific models and techniques for designing a change effort
Intermediate and advanced designers, developers, and managers.
Julie Dirksen, a learning strategist with Usable Learning, is a consultant and instructional designer with more than 15 years’ experience creating highly interactive eLearning experiences for clients ranging from Fortune 500 companies to technology startups to grant-funded research initiatives. She’s interested in using neuroscience, change management, and persuasive technology to promote sustainable long-term learning and behavior change. Her MS degree in instructional systems technology is from Indiana University, and she’s been an adjunct faculty member at the Minneapolis College of Art and Design. She is the author of Design For How People Learn.