INN203 Visual Is Viable: How to Transcend Learning Barriers
12:15 PM - 1:00 PM Thursday, November 17
Expo Hall—Innovation Showcase Stage
Text and voice communications are the cheapest, fastest, easiest way to communicate, but they are also the least effective. With over 100 billion emails sent each day and climbing, your message is lucky to break through the noise. If you do get noticed, your text and voice often fail to keep audience attention or boost learning retention. If you want your message to be seen, understood, remembered, and acted on, you need to make it visual. This session will share the science behind visual communication, and attendees will leave with a clear methodology to apply immediately.
Chief Innovation Officer
Eric Oakland, the chief innovation officer at TruScribe, is a leading expert in messaging and visualization and is the mind behind TruScribe’s products and brand. After creating the first TruScribe whiteboard videos in 2010, and working with psychologist and author Susan Weinschenk, he created Scribology, a unique method of creating engaging content based on principles of neuroscience and behavior.