414 The Experience Economy: How Learning Resonates

10:45 AM - 11:45 AM Thursday, November 17

Instructional Design

122

The opportunities to create transformative learning experiences have never been greater: There are more devices capable of delivering immersive media experiences to more people than ever before. Yet many learners are habituated to be wary of traditional, mandatory corporate learning programs. How should learning leaders understand this landscape, and how can they develop learning experiences that resonate with audiences?

In this session, you will learn how today’s audiences value experiences over all else, and how you can elevate learning to exceed these expectations and truly resonate. You will hear about examples of holistic learning programs that matched and surpassed the expectations of a very discerning audience. You will discover how to effectively leverage enhanced media and storytelling techniques to create memorable learning experiences. Explore ideas for implementing learning and communications programs that have succeeded in resonating with both learner and business audiences.

In this session, you will learn:

  • How to deliver learning “experiences”
  • How to effectively and sustainably earn the mind share of your audience
  • How to use creative storytelling to communicate value and authenticity
  • How the expectations of learners have changed

Audience:
Novice to advanced designers, developers, project managers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
Mobile technology, video, and gamification.

Sarah Clarke

Managing Director, Custom & Advisory Services

Intuition

Sarah Clarke is the managing director of custom and advisory services for Intuition. Sarah leads Intuition’s learning solutions and consultancy service in North America where she and her team partner with Intuition’s customers to deliver first-class training solutions. These highly tailored programs give clients the ability to educate through effective learning programs blending eLearning, mLearning, and instructor-led services. With 13 years in the digital-learning industry and with Intuition for eight years, Sarah has developed and delivered Intuition’s signature programs to Intuition’s top customers. Sarah is PRINCE2 qualified and holds a first-class honors BA degree in design for interactive media and a master’s degree in multimedia systems.

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