201 From Content Creation to Content Curation: An Emerging Critical Role

1:15 PM - 2:15 PM Wednesday, November 16

Management and Strategy

122

The Internet is a terrific knowledge repository. The sheer size of the content stored on the web is unimaginable. Within organizational intranets, the amount of content that is available is also impressive, but is it good content? Is it the right content for the right purpose? Is it up to date? Is it understandable? The more you have to ask these questions about online content, the less efficient your search for the right information will be. Even more of a concern is that you might be more likely to find bad content, act on it (believing it is correct), and suffer the consequences.

This session will explore the rationale and challenges of content curation and review a number of strategies for assuring your content is curated appropriately. You will learn the importance of becoming a good content curator in addition to being a good content creator, and find out how curators are less focused on finding more content than on making sure they have the right content. Finally, you will learn more about the focuses of content curation: accuracy, relevance, usefulness, and value of knowledge assets.

In this session, you will learn:

  • What content curation is, and why it is so critical to learning and performance
  • About the role of technology, users, and authors in content curation
  • How to avoid risking poor content curation
  • About six approaches to content curation

Audience:
Novice to advanced designers, developers, project managers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Marc Rosenberg

President

Marc Rosenberg and Associates

Marc Rosenberg is a leading authority and author in training, organizational learning, eLearning, knowledge management, and performance improvement. He has written two best-selling books, E-Learning: Strategies for Delivering Knowledge in the Digital Age and Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning and Performance. “Marc My Words,” his collection of over 100 columns from 2010 through 2018, is archived online in The eLearning Guild’s magazine Learning Solutions. Marc is past president and honorary life member of the International Society for Performance Improvement, has spoken at the White House, debated eLearning’s future at Oxford University, authored over 50 articles, and is frequently quoted in major trade publications. Marc was awarded the Guild Master Award in 2013 for his accomplishments and contributions to the eLearning community.

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