LRV101 Converting Overwhelmed Users to Net Promoters Using Learning Strategy
10:00 AM - 10:45 AM Wednesday, October 25
Today’s learners are bombarded with data. If unharnessed, constant information overload distresses consumers and makes it difficult for them to prioritize their day-to-day activities. And yet, in this age of automation, true end-user enablement is more critical than ever. How do we rise above the noise and provide rich experiences that truly resonate with customers at their time of need?
In this session, you will learn about steps taken to curate and transform existing assets into a vibrant and responsive user community. You will also explore content transformation, identification of unique distribution channels, and true measures of customer success.
In this session, you will learn:
- Methods to align learning strategy to an actual customer journey
- How to select distribution channels that best reach learners in your organization
- How to position assets to be more flexible for learners, as well as more easily maintained for the organization
- About outcome-oriented KPIs designed to truly capture learner engagement and to trigger the need for strategic adjustment
Novice and intermediate designers, developers, project managers, managers, directors, and senior leaders.
Technology discussed in this session:
Xyleme content management system (CMS), learning management systems (LMS), learning record stores (LRS), and Salesforce customer relationship management (CRM).
Director of Learning and Performance Solutions
Jennifer Rogers is the director of learning and performance solutions at Bluewater Learning, where her role is to utilize her more than 15 years of experience in the learning industry and passion for learning transformation to help design, build, support, and sustain best-in-class corporate learning organizations and ecosystems. She daily leverages her learning leadership experience in a large Fortune 200 company, and holds both Certified Professional in Learning and Performance (CPLP) and Project Management Professional (PMP) designations. Additionally, Jennifer holds a BS in communication sciences and an MA in curriculum and instruction from the University of Texas at Austin.
Manager of Educational Services
Teresa Lubeck is the manager of educational services at Cisco Systems in the customer success organization, where her role focuses on content strategy and adoption services. Prior to working for the Cisco, Teresa worked as director of learning and development at Lancope and as performance consultant director for Fidelity Investments. She holds BS and MS degrees from Syracuse University, with a specialization in design, development, and evaluation.
Manager of Content Strategy and Distribution
Vickie Booth is currently the manager of content strategy and distribution at Cisco Systems in the customer success organization, where her role focuses on the maintenance and adoption of content strategy, architecture, and distribution. Prior to working for the Cisco, Vickie worked in learning and development at Lancope and in content and curriculum development for O’Reilly Media and the University System of Georgia. She holds an MS from the University of Evansville, with a specialization in computer science.