114 Uncovering the True Purpose of L&D Software
10:45 AM - 11:45 AM Wednesday, October 25
The L&D landscape is a complicated space: There are dozens of genres of software, including LMSs, LRSs, authoring tools, analytical tools, etc. Yet few people understand what function their software is actually meant to accomplish. Given this fundamental misunderstanding of software’s “jobs to be done,” it’s no wonder that companies struggle to make the right purchasing decisions, often ending up with software that is not the right fit for their needs.
Introduced by Clayton Christensen (author of The Innovator’s Dilemma), the concept of “jobs to be done” explains how the actual function of a product is rarely what you think it is. So what are L&D’s jobs to be done? What about the jobs to be done by your software? In this session, you’ll map out the jobs of classes of software, from LMSs and LRSs to authoring tools, analytical tools, and more. Based on this, you’ll be better able to consider the software you use and its suitability to its actual purpose, thereby improving your broader learning ecosystem.
In this session, you will learn:
- What a “job to be done” is, and why this concept is relevant and important for L&D
- Potential L&D jobs to be done, including limiting organizational risk and enhancing organizational productivity
- Which classes of software make up the broader eLearning ecosystem
- What a potential job to be done is for each constituent class of software
- How to select and implement software based on its job to be done to ensure the success of your eLearning project
Novice to advanced designers, developers, managers, directors, and senior leaders (VP, CLO, executive, etc.).
Tim Martin is the CEO of Rustici Software, which helps eLearning software work well together through compliance with standards like SCORM and xAPI. Tim is influential in the evolution of eLearning standards and was involved in the creation of xAPI via a BAA awarded to Rustici Software by ADL. In 2016, Tim and his partner Mike Rustici sold Rustici Software to Learning Technologies Group and spun off Watershed Systems, where Tim continues to serve as a board member.