505 The 4 Ws of Learning Campaigns
1:15 PM - 2:15 PM Thursday, October 26
Many instructional designers and trainers are stuck in the rut of event-driven learning, whether that means eLearning courses, face-to-face sessions, or virtual training sessions. You probably know that varied, spaced learning delivers better results, but many people find it hard to put this into action.
In this session, you’ll find out how to use learning campaigns for your training, learning, and education programs. You’ll explore the similarities between marketing and learning—they’re both in the business of changing people’s minds. You’ll be introduced to the four Ws of learning campaigns, personas, and a structure for planning your campaigns, and you’ll look at a couple of real-world examples and the results that they delivered. You will leave feeling energized and enabled to plan and implement a well-structured learning campaign, whether you’re in a company, a not-for-profit, or an educational establishment.
In this session, you will learn:
- About the structure of a typical learning campaign
- How learning campaigns differ from traditional event-based learning
- About the tools used to plan and deliver learning campaigns
- How to start thinking like a marketer
Novice to advanced designers, developers, project managers, managers, directors, and senior leaders (VP, CLO, executive, etc.).
discussed in this session:
MailChimp, WordPress, Wix, Vimeo, YouTube, Buffer, Woobox, Google Analytics, d.school, and Xtensio.
Digital Learning Consultant
David Swaddle is a digital learning consultant with Cochlear in Sydney, Australia, where he works with the sales and marketing team at Cochlear creating a global learning campaign around the launch of a new device. David has led learning teams since 2003 with companies in the UK, the US, and Australia. Recognized with awards for his gamification, mobile, and LMS design, he is also experienced at creating systems training, videos, wine edutainment, and the usual inductions, SOPs, and presentations. He enjoys sharing his experiences and learning from others, often in non-learning roles. In his spare time, David runs the over 1,000-strong Sydney eLearning and Instructional Design Group, which frequently meets to share experiences and improve the quality of training and learning. In 2016, he was named AITD Learning and Development Professional of the Year.