MNX105 How to Create a Content Strategy that Resonates with the Modern Learner
2:15 PM - 3:00 PM Wednesday, October 25
Expo Hall: Management Exchange Stage
Learning leaders need to rethink how they create, manage, and deliver content if they are to meet the needs of the modern workforce. Learning organizations must find ways for their content to serve not only in courses, but the entire learning ecosystem.
In this session, you will learn about the key elements of content strategy and the shifts in mindset required to move from a course-driven approach to an object-based approach that enables any type of learning, in any context, on any device.
In this session, you will learn:
- How to define a high-level content strategy that supports formal and informal learning
- How to create a content map to identify bite-sized learning objects and opportunities for reuse
- How to list key techniques and mindset shifts required for developing bite-sized learning content
- How cloud technology can deliver learning content where learners need and expect it
Novice to intermediate designers, developers, project managers, managers, directors, and senior leaders (VP, CLO, executive, etc.).
Technology discussed in this session:
Learning management system (LMS) and learning content management system (LCMS).
VP of Education and Training
Stuart Grossman, a vice president of education and training at Xyleme, has a rich background in the design, development, and implementation of training systems and performance support tools. Previously, Stuart was a curriculum design manager at Amgen. He also founded a consulting group with Allison Rossett and Bob Hoffman at San Diego State University, bringing together faculty, professional staff, and talented graduate students to create innovative new learning applications. Having spent most of his career at the intersection of technology and instructional design, Stuart has developed training for numerous multinational organizations. He received his master’s degree in educational technology from SDSU.